The Design System

At Cyst (her), everything we do is grounded in three core pillars: Science, Awareness, and Support—or “SAS” (yes, pun is intended).

Our visual identity is designed to be clean, accessible, and purposeful. To reflect the complexity and interconnectedness of the patient journey, we developed a unique bracket system—a symbolic framework that brings structure and meaning to the brand. 

















Awareness Campaign

Our campaign shines a light on the everyday objects in a woman’s life, revealing the grief and struggle they come to represent when viewed through the lens of living with PCOS.





















The Platform

Our platform offers data-driven insights, a curated support directory, expert-backed studies, and scientific resources, all designed to honor the complexity of ovarian cysts.








Science

We’re publishing expert-written articles based on extensive research and peer-reviewed journals, aimed at making credible information accessible to our audience. 

Each article begins with five key takeaways—a quick summary of essential insights—designed to deliver clear, digestible content at a glance. For those who want to explore further, a simple click opens the full article, offering in-depth analysis and deeper understanding. 

We’re also highlighting leading organizations in the field and their research focuses, helping to raise awareness and empower our audience to explore new treatments and potential collaborations.











Awareness

In the Awareness section, we use engaging infographics to tackle some of the most common—and often unanswered—questions about PCOS. These visuals are designed to simplify complex information, making it easier for our audience to understand key facts and insights at a glance.








Support

As a starting measure of support, we are building a Physician’s Directory in the major cities around the world to highlight researchers, physicians, and experts in the field who are doing groundbreaking work.